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MATTIO
CommunicationsFor Rosie Mattio and team
№ MT-00107.29.26
00/ Proposal

The LinkedIn
Healthcare
Pilot.

Prepared for

MATTIO Communications

Prepared by

Verma Media

01The Current State

Where MATTIO is today.

MATTIO has built its business on referrals, and that engine is genuinely good business. But it has slowed, and right now there is no channel you can turn on when you want more.

We are going to help MATTIO expand into the healthcare market and prove LinkedIn as a repeatable channel for qualified conversations.

02The Objective

Where we want to take it.

A steady, predictable flow of qualified conversations with decision makers inside the healthcare market and companies large enough to carry a $10–15K monthly retainer and sophisticated enough to know why they need you.

Four signings a month at that level is the number you named. This pilot exists to prove LinkedIn can get you there and build a pipeline that doesn't depend on referrals alone.

03How We'd Do It

The 90-day pilot.

Ninety days is enough runway to test properly, tune weekly, and reach an honest verdict. If the signal is there, we keep building on it. If it isn't, we'll tell you straight rather than sell you another quarter.

i. The mechanics
01

LinkedIn only.

We've had proven success on LinkedIn when reaching healthcare companies, so that's where the entire budget goes. No sending infrastructure, no domains, no warm-up, no software sprawl.

02

Three profiles, not one.

We run outreach through your profile alongside two additional team members, since business development is already their job. Three sending identities means three times the volume without any one account looking like a machine.

03

Targeting built on your actual buyer.

Sales Navigator lists filtered by an AI trained on your ICP across the healthcare market. Companies at 20+ employees, so retainers at $10–15K are realistic. Your do-not-contact list is loaded before anything sends.

04

Blunt, proof-led messaging.

The messages that work are the ones that look almost too simple: here are the outlets we've landed companies like you in, here's what it produced, want to see how. Short. No paragraphs, no AI personalization theatre, no pitch on the first line.

05

Replies handled and filtered by us.

We work every response, disqualify the ones without budget, and book only genuine fits directly onto your calendar. You spend your time selling, not sorting.

06

Warming the call before it happens.

Referrals arrive already trusting you; cold leads don't. Every booked call gets a short intro video from you plus a page of relevant case studies sent ahead of time.

07

Weekly review.

Targeting, messaging, and reply quality get reviewed and tuned every week, with a short update to you. Honest feedback on call quality flows back the other way so we can adjust fast.

ii. Expected volume

200

Connection requests / week

per profile

~20%

Acceptance rate

typical range

5–10

Positive replies / week

per profile

3–5

Booked meetings / week

per profile

Those figures are per profile. Running across three, the pilot targets roughly 600 requests a week and a working pipeline of qualified healthcare conversations landing directly on your calendar.

04Investment

What it costs.

Agency retainer

$3,000

Per month, on a three-month minimum pilot. Everything above is included.

Performance share

5%

Of the first month's revenue only, on clients we source. Every month after that is entirely yours.

One signed client at your $12K sweet spot pays for the entire ninety days several times over inside the first month of their retainer. The pilot only has to work once for the math to make sense. From there it compounds.

05Next Steps

Getting live.

Once the terms are signed off, campaigns go live within the first four to seven days of the engagement. To hit that, we'll need three things from your side:

  1. 01Your do-not-contact list, so no current client, prospect or referral partner ever sees an outreach message.
  2. 02Case studies and results we can lead with.
  3. 03A one-to-two minute pre-call video from you. We'll send the script; our team handles the edit.

We'll also set up a simple sheet where call recordings live, so we can review call quality together and tune the targeting against what's actually showing up on your calendar.

06/ In one breath

A ninety-day LinkedIn pilot across three profiles, aimed squarely at healthcare, longevity and wellness decision makers. Built to hand MATTIO a pipeline that doesn't depend on who calls first.

Prepared by

Verma Media

Proposal № MT-001 · 07.29.26